Customer Relationship Management ( CRM )

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Customer Relationship Management ( crm )

What is customer relationship management? Customer Relationship Management (CRM) is about maintaining the organization’s existing and potential customers. The customers should be managed properly using the databases and by maintaining a good relationship. The purpose of Customer Relationship Management is to improve business relationships with customers, create customer loyalty to the brand and increase the […]

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Michael Porter’s 4 Generic Strategies

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generic strategies

The organizations are operating with the intension of achieving a defined goal. To achieve this goal, driving the organizational activities towards the success is majorly important. To identify the growth opportunities Michael Porter‘s generic strategies can be used in any type of organization. In 1985, through his book “Competitive Advantage” Creating a Sustaining Superior Performance’,

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BCG Matrix : The 04 elements that define the products in any organization

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BCG Matrix

BCG Matrix or the Boston Consulting group’s product portfolio matrix is a tool designed to use in long term strategic planning. This helps organizations to analyze their product portfolio and decide what product should be discontinued, on what product the organization should invest more and what product needs to be developed. This analyzing tool was

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06 Phases of the Business Cycle : What shapes the economy

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Business Cycle

After entering the market, any business has to go through several phases which will increase and decrease the business’s revenue and sales. Business Cycle explains six major phases any usual business would go through. The rise and fall of the product output levels can be identified through the business cycle. This can be identified as

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