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03 Main Management Styles

03 Main Management Styles

Management consists of the process of planning, organizing, prioritizing the business tasks in order to achieve business goals and objectives. Management styles are the methods managers use to get these tasks completed timely and accurately. Management styles differ from person to person according to the nature of the business industry, management level, and individual personalities. […]

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Three main approaches to the marketing planning process

main approaches to the marketing planning

Marketing planning is identified as one of the key components of the marketing planning process. There are three main approaches to the marketing planning process. 1.     Top-down planning-   According to the top-down planning method,  the senior management of the organization sets the goals and most of the plans in the organization.  Once the goals and

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