Marketing is one of the main components in the success of any organization as it helps the organization to place its product or service to the correct customer base. The purpose of marketing planning is to create a brand that can make the product reach the correct customer base and in the correct time period. […]
The purpose of Marketing Planning – 03 important factors Read More »
Change is one of the hardest processes any organization has to go through. Many change experts have introduced change management models to create a smooth change management process such as Kotter’s change management model, Lewin’s change management theory, and ADKAR change management model. Kubler-Ross change curve is another important change management model that explains the
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Change management has quickly become a very important sector in almost all business industries. Since change is vital but difficult to implement, most organizations are maintaining change management teams who deal with change programs that are happening often in the organizations. ADKAR change management model helps the organizations to face the change processes with minimum
ADKAR Change management model Read More »
Change management is considered one of the most important topics in the modern business world. As the world and the technologies are changing continuously, businesses often have to make changes in order to survive and grow in the business world. In order to create smooth change management processes, there are several change management models were
Lewin’s Change Management Model Read More »
Entrepreneurship is the process of creating, designing, starting, and maintaining a new business and managing the related risks with the intention of generating a profit. The entrepreneurial businesses are usually small businesses at the beginning but with a major willingness and a capacity to develop into a large business venture. The people who create these
What is Entrepreneurship? 07 Basic Entrepreneurial Skills Read More »
We are experiencing the fourth industrial revolution. As technology is considered the key factor to change the human lifestyle, it is important to identify how well people are adapting to the changing technological advancements. Technology Acceptance Model (TAM) is an Information Systems theory that shows how well the users of new technology are accepting to
Technology Acceptance Model (TAM) – An Overview Read More »
Every government has to implement policies to create and maintain economic growth. Two main policies are the monetary policy and fiscal policy. Monetary policy is the actions that are taken by the central bank to control the money supply of the economy to achieve defined macroeconomic goals. Monetary policy is implemented to promote sustainable economic
Fiscal policy is a common term that has been used in economics as well as in political science. Fiscal policy is the use of government revenues collection such as taxes and government spending to influence the economic conditions in the country. The government revenues and the expenditure are used to influence the macroeconomic variables under
Segmentation, targeting, and positioning (STP) is one of the most important approaches in the modern marketing concept. When an organization decides about launching a product to the market, they have to pay special attention to market segmentation, targeting, and positioning. The success of any marketing campaign relies on the proper segmentation, targeting, and positioning of
Segmentation, Targeting, and Positioning (STP): Meaning and Importance Read More »
