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Fiscal policy is a common term that has been used in economics as well as in political science. Fiscal policy is the use of government revenues collection such as taxes and government spending to influence the economic conditions in the country. The government revenues and the expenditure are used to influence the macroeconomic variables under […]
Segmentation, targeting, and positioning (STP) is one of the most important approaches in the modern marketing concept. When an organization decides about launching a product to the market, they have to pay special attention to market segmentation, targeting, and positioning. The success of any marketing campaign relies on the proper segmentation, targeting, and positioning of
Segmentation, Targeting, and Positioning (STP): Meaning and Importance Read More »
With the increasing number of similar types of businesses and changing customer needs and wants, it is challenging for any organization to retain customers by creating customer satisfaction. Relationship marketing is a concept that has been evolved as one solution to this challenge. Relationship marketing is a strategy that is designed with the aim of
Relationship Marketing: Meaning and Importance Read More »
Business Process Automation is a modern business concept that evolved with the increase of technology use in the business industry. It is also known as digital transformation. This concept enables the organizations to replace the manual efforts for one or more business activities and execute the tasks using technology. Usually, this method is used for
Business Process Automation (BPA): Definition, Advantages, and Disadvantages Read More »
The business world is getting more and more complicated every day. The number of tasks that need to be completed by each department gets higher and higher. Outsourcing is a concept that was born to help the increasing number of tasks and in reducing the increasing cost of the organizations. As the concept of outsourcing
What is Outsourcing? Read More »
Outsourcing is a modern business practice of hiring an outside party to get a part of the business process done. There are many advantages and disadvantages of outsourcing that can be seen in real-life scenarios of outsourcing. These advantages and disadvantages of outsourcing are helpful for organizations to decide whether to hire or not external
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Banks are the places we all trust with our valuables. Finding the best bank which helps to accomplish all your banking needs is pretty confusing. There are many commercial and retail banks are available in the world. Out of those, there are many domestic banks as well as international banks. Finding the best bank out
Finding the best bank for your banking needs Read More »
Digital marketing has become one of the most popular marketing methods in the modern business world. Since the technology is improving rapidly and the new generations are adding to the market the marketing methods also has changed from the traditional methods. Marketing is the way of taking the product to the customers. Customers get to
Importance of Digital Marketing Read More »
Triple Bottom Line is an accounting concept introduced to the business industry. It is important to identify the advantage of the triple bottom line concept for any organization to realize why they should start accounting based on this concept. The advantages of the triple bottom line concept can be identified both from the organization’s perspective
07 Advantages of the Triple Bottom Line Read More »
Consumer products are the products or services provided in the market for the end consumers to purchase to satisfy their personal needs and wants. These products differ based on the need of the customers, purchasing power and purchasing intention. It is important to categorize the consumer products based on the different characteristics they show in
Consumer Products: What are consumer products and the types of consumer products Read More »
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