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Marketing planning is identified as one of the key components of the marketing planning process. There are three main approaches to the marketing planning process. 1. Top-down planning- According to the top-down planning method, the senior management of the organization sets the goals and most of the plans in the organization. Once the goals and […]
Three main approaches to the marketing planning process Read More »
With the increase of the competition occurring due to globalization, marketing has become a key factor that decides the profitability of any organization. This has brought out the importance of having a proper marketing planning process for the successful placement of the products or services in the correct market segment. It is important to identify
Marketing planning process – 04 main stages Read More »
Marketing is one of the main components in the success of any organization as it helps the organization to place its product or service to the correct customer base. The purpose of marketing planning is to create a brand that can make the product reach the correct customer base and in the correct time period.
The purpose of Marketing Planning – 03 important factors Read More »
Change is one of the hardest processes any organization has to go through. Many change experts have introduced change management models to create a smooth change management process such as Kotter’s change management model, Lewin’s change management theory, and ADKAR change management model. Kubler-Ross change curve is another important change management model that explains the
Kubler-Ross Change Curve Read More »
Change management has quickly become a very important sector in almost all business industries. Since change is vital but difficult to implement, most organizations are maintaining change management teams who deal with change programs that are happening often in the organizations. ADKAR change management model helps the organizations to face the change processes with minimum
ADKAR Change management model Read More »
Change management is considered one of the most important topics in the modern business world. As the world and the technologies are changing continuously, businesses often have to make changes in order to survive and grow in the business world. In order to create smooth change management processes, there are several change management models were
Lewin’s Change Management Model Read More »
Entrepreneurship is the process of creating, designing, starting, and maintaining a new business and managing the related risks with the intention of generating a profit. The entrepreneurial businesses are usually small businesses at the beginning but with a major willingness and a capacity to develop into a large business venture. The people who create these
What is Entrepreneurship? 07 Basic Entrepreneurial Skills Read More »
We are experiencing the fourth industrial revolution. As technology is considered the key factor to change the human lifestyle, it is important to identify how well people are adapting to the changing technological advancements. Technology Acceptance Model (TAM) is an Information Systems theory that shows how well the users of new technology are accepting to
Technology Acceptance Model (TAM) – An Overview Read More »
Every government has to implement policies to create and maintain economic growth. Two main policies are the monetary policy and fiscal policy. Monetary policy is the actions that are taken by the central bank to control the money supply of the economy to achieve defined macroeconomic goals. Monetary policy is implemented to promote sustainable economic
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