Management consists of the process of planning, organizing, prioritizing the business tasks in order to achieve business goals and objectives. Management styles are the methods managers use to get these tasks completed timely and accurately. Management styles differ from person to person according to the nature of the business industry, management level, and individual personalities. […]
03 Main Management Styles Read More »
Corporate governance is the way of practices, rules, and processes by which a business organization is directed and controlled. It involves maintaining and balancing the interests of the organization’s stakeholders such as customers, shareholders, suppliers, employees, government, and the community. These factors can be internal or external. Corporate governance is considered as a combination of
Corporate Governance: Meaning, Principles, and Importance Read More »
The risk management process is one of the most crucial processes that helps the business organization to reduce, minimize or eliminate the current and future risks that may occur. Due to the fast-changing nature of the business environment, it is important for businesses to identify the risks they are facing beforehand in order to mitigate
06 Key Elements of the Risk Management Process Read More »
Product positioning is a strategic exercise that helps to identify the product’s unique benefits to an identified target audience. It is a showcase of the product in a way that it makes better than the alternative competitor products. Product positioning is a similar concept to market positioning. Product positioning highlights how the consumer sees the
Product Positioning: Meaning, Importance, and Components Read More »
Corporate Social Responsibility (CSR) is one of the most popular topics in the modern business world. Since the competition between products and services is getting fierce and the customers are getting more and more educated about the contribution of the business organizations to the improvement of the world, the use of the corporate social responsibility
04 Main Components of Corporate Social Responsibility Read More »
A successful business concept develops with functional areas that concentrate on different domains of the business. Based on the requirement of the business processes, skills and tasks, the functional areas can be different from business to business. Some basic functional areas such as finance and marketing are common to almost all types of businesses. When
05 Main Functional Areas in a Business Read More »
What are Business Models? In simple terms, business models are the business organization’s plan for making a profit. It identifies the products or services the business organization is planning to sell, the most profitable target market, and the expected expenses for the business when selling the product or the service. Business models are highly important
Management control systems (MCS)are structures that are put in place by the management of the business that compares the goals and strategies of the business organization against the actual outcomes of the business. Management control systems can be formal or informal. In other words, it evaluates how well the organizational functions and the business organization
Management Control Systems: Meaning and 05 Main Elements of Management Control Systems Read More »
Content marketing is a marketing strategy that is used to attract, engage, and retain customers with a product or a service by using articles, videos, podcasts, and other informative media about the product or service. Content is considered as the main component of the success of marketing and it should be used correctly in order
10 Essential Elements of a Content Marketing Strategy Read More »
The marketing audit is an important element in the marketing plan for any product or service. In the modern competitive environment, it is highly important for the marketing team to fully understand the environment and the market they want to enter in order to implement a successful marketing plan. The marketing audit is a process
04 Main Components of a Marketing Audit Read More »
